Dian Xiao Er


Branding of Dian Xiao Er


The story behind Dian Xiao Er began from a simple duck recipe. Dishes with duck’s meat are a common sight in Singapore and we had to think of a way to make this brand stand out from the rest. With a humble heart of the owners to serve and a simple recipe, the name “Diao Xiao Er” that means service attendant, was derived at.

The ambience at Dian Xiao Er is intentionally planned to be rustic and raw with the careful selection of materials to complement the freshness of the herbal roast ducks, which are prepared and roasted in the display kitchen daily. Customers can expect to experience a choice of dining ambience varying from dining inside a traditional Chinese inn to dining inside a rustic timber shed at the foot of a stone cliff.



"I am very glad to work with Immanuel. For years, they are our exclusive design partner. With simple briefing, their consultants are always able to understand our needs and wants promptly.

Their beautifully done artworks in high quality really make our brand concept outstanding. This brand concept has also become one of our restaurant signatures. I would like to thank Immanuel for the splendid design jobs that they have done for us."

Ms Rose Pang Bo
Marketing & Communication Executive

Dian Xiao Er Chinese Restaurant
Y.E.S F&B Group Pte Ltd