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Branding
Dian Xiao Er
Assignment
Branding of Dian Xiao Er
Solution
The story behind Dian Xiao Er began from a simple duck recipe. Dishes with duck’s meat are a common sight in Singapore and we had to think of a way to make this brand stand out from the rest. With a humble heart of the owners to serve and a simple recipe, the name “Diao Xiao Er” that means service attendant, was derived at.
The ambience at Dian Xiao Er is intentionally planned to be rustic and raw with the careful selection of materials to complement the freshness of the herbal roast ducks, which are prepared and roasted in the display kitchen daily. Customers can expect to experience a choice of dining ambience varying from dining inside a traditional Chinese inn to dining inside a rustic timber shed at the foot of a stone cliff.
Components
- Corporate Identity & Stationaries
- Interior design
- Dining Menus
- Artworks